In today’s competitive market, small businesses face challenges in standing out and creating lasting impressions. This workshop will equip business owners with the knowledge and tools to build a compelling brand identity and leverage design for growth. By examining examples like Brooklyn Brewery, BRIC, and Pratt Institute, attendees will learn the importance of branding in fostering customer loyalty and improving market presence. Geared toward small business owners, entrepreneurs, and marketing professionals, this session offers actionable strategies to refine brand identity, enhance customer experience, and drive business success through effective design.